The pandemic has exposed some glaring vulnerabilities in global supply chains. While some businesses were hard hit, others had skyrocketing volume. Whether yours was flexing up or ramping down, the next few months could be full of more uncertainty and disruption as we head into holiday season. Now, we are planning for a “new peak” – in other words, predictable unpredictability in seasonal markets.

How can brands adapt their supply chains to protect profit and sustain growth? In our recent webinar with True North Growth Partners, we explored near-term and long-term moves that businesses can make to stay nimble and resilient. Here's a recap:

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