New White Paper: Someone Keeps Changing the Channel: Exploring Omni-Channel Distribution Strategies

Weekly, monthly, and quarterly business reviews have consumer product companies asking themselves, “What should we do?” In today’s economy, they are caught in the middle of a price and service war amidst e-commerce giant Amazon and other major big-box retailers. While building their own direct-to-consumer e-commerce strategies, some try to manage the proliferation of customer complexity and third party requirements without making any modifications to their current network. Others overspend capital investment in their distribution networks - building redundancy with channel partners and neglecting the lead-time challenges of a multi-echelon network against their product life cycles or shelf life.

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This  white paper examines potential strategies available to consumer products companies, -- including a method to align go-to-market strategies with potential network design options.

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Through solutions like improved inventory planning, material and supplier management, network optimization, and managed transportation, LeanCor’s consumer product clients are meeting their business challenges head-on. They’re reducing costs, increasing margins, and improving customer service levels for sustainable business growth.

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Posted by Derek Browning

blog author

As VP of Supply Chain Solutions, Derek directs a portfolio of end-to-end supply chain projects for companies in a wide array of sizes and industries. He's trained thousands of professionals in lean, six-sigma, leadership, and supply chain through LeanCor and leading education partners. Derek complements his experience with an MBA, a bachelor’s degree in marketing, and several professional certificates.

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